When she decided to launch a hat line, she knew that she wanted to incorporate the natural resources of her native Colombia and work with the indigenous people that had used traditional techniques for centuries. Juliana goes on to explain, “Colombia has a massive variety of natural fibers like jute, cumare, toquilla, mawisa, maguey, etc that are native to different regions. These fibers are then woven by hand or handloom and dyed, and embroidered by artisans. Several of these weavers are part of ethnic groups which have sustained this ancestral knowledge through time. For any designer in today's world, it is inspiring to know these ancient techniques.” All of the materials she uses are local, which decreases the environmental impact, in addition to sustaining the ancient techniques.